I started my official work on "potography" in 2015, but the word first popped into my head a solid year or so before I made it a side project.
I was riding the Long Island Rail Road one day, and I noticed an ad poster with a missing letter.
I think it originally read "POHTOGRAPHY," and someone ripped off the "H" in a failed attempt to correct the typo. Whatever happened, all I could see was the remaining letters, "p-o-t-o-g-r-a-p-h-y."
I immediately thought "pot-ography," and realized this "new" word was a great way to describe photos relating to marijuana! So I took a picture of the ad, and eventually decided to use the term for my own photography website.
The only thing is, I wasn’t a photographer.
Before I settled on the site’s current form and function, I spent months trying to build a business around the "POTography" concept without actually being a photographer myself.
I was fresh out of college and eager to start my own business that didn't keep me tied down to one geographic region, but I also wanted to stay involved with cannabis.
A photography website seemed like the perfect fit, but I had a lot to learn!
After months of strategizing, planning, and testing, and thousands of dollars later, I still couldn't produce anything that didn't seem forced or fake, so I decided to put the project on hold for a while.
That was probably in April of 2016, about eight months after I came up with the original "POTography" concept business model (for whoever's curious about the original concept, I'll be sharing that story another time).
So, since "POTography 1.0" is now in the past, and since I still have this website half-built, I figured I'd use potography.com to host my favorite cannabis photos and to offer my consulting services to the public. I have some exciting plans for this brand, and what you see today is just the beginning!
Remember to check back often for updates! Along with this website, I've got a couple other projects I'm getting ready to share with everyone soon.
IG: @sammcblaze, @potography_media